Where are the Women? Connecting Women and Technology

It has been almost a year since I began my career as an IT Recruiter at Stafflink. As my one year mark nears, I've started to reflect on my experience in the industry and all of the wonderful IT professionals I have met. However, I am still left with one recurring question… “Where are all the women?!”

It is hard to ignore the fact that a very small majority of IT professionals I have encountered are women. However, this discussion is not meant to focus simply on the lack of women in technology but rather focus on the importance of women in technology.

Did you know that… the average teenage girl sends approximately 3,330 text messages a month? How about that 77% of Groupon’s subscription base is female? And if you want to know who the average social gamer is; it’s not your thirteen year old brother… it is your 43 year old mother. (Christina Brodbeck, CEO of TheIceBreak, http://tcrn.ch/hKSqx5).

Women are clearly engaged and excited about technology so why aren’t many of us pursuing careers in technology? Educators and industry leaders are asking the same question.

The photo on the left was taken at a forum hosted by The Peel District School Board to explore careers for women in Information Technology on International Women's Day. (Students Explore Career Paths, Brampton Guardian, March 8, 2011)

I believe that the only way to encourage women to pursue technical careers is to educate women on their power in the field and nurture their love for technology. Women need to see examples of other women’s success in the field so they have role models they can look up to. Here are just a few to get the conversation started:

Limor Fried, Founder of Adafruit

Limor is a “do-it-yourself” goddess that sells DIY kits that assist people with hardware hacking. One of her most popular products is a DIY kit that disables the cellphone signals of those around to help students who are studying and crave absolute silence. adafruit.com

Kelle Santiago, President and Co-Founder of thatgamecompany

Kelle heads a small team of 12 people that have proved they can stand among the corporate gaming giants. Her company, thatgamecompany, created the game Flower which was ranked in Sony’s top ten Playstation games for 2009 and 2010. thatgamecompany.com/

Jennifer Hyman and Jennifer Fleiss, Co-Founders of Rent the Runway

These Harvard graduates embraced technology when they created their highly successful website that allows women across America to rent luxury dresses and accessories instead of purchase them. The site acts as a reservation site where women rent items for special occasions for a period of 10 days and then return the item once the event is over. www.renttherunway.com

Recommended Reading

Women and Tech: Focus on Female Consumers and the Founders will Follow
Executive Forum on Gender Diversity – A Step toward Full Parity
ITAC Gender Diversity Forum Provides Primer on Building an Inclusive ICT Workplace
Students Explore Career Paths

 

About the Author

Michelle De Rubeis ,Technical Recruiter, StaffLink Solutions Ltd.
Website: http://www.stafflink.ca/
Email: michelle@stafflink.ca
Twitter: Twitter.com/stafflink1
LinkedIn: Linkedin.com/in/mmderubeis

Diversity Works: Recruiting, Integrating and Hiring Persons with Disabilities

This video is an extremely condensed 5:30 minute version of a workshop that Tim Collins and Donna Ha presented to CGI last month. They've delivered versions of this training to IBM, CIBC, Microsoft and many other clients. It contains the key messages and tips that might be useful to you if your company is interested in hiring, integrating and retaining persons with disabilities.

Stafflink is an IT staffing agency. So you might wonder where our interest in accessibility comes from. Like most people, we have close relationships with with people who have physical challenges but that's not what defines them because they are also exceptionally talented in their work. One of the biggest tragedies I've seen is when someone has excellent skills and loves to work, but their career is suddenly siderailed by an illness or an accident. One of the things I love most about Stafflink is that our owner, Tim Collins, has connected many people like this with jobs.

A few years ago we hired Donna Ha, a person who uses a wheelchair. Donna taught us all about accessibility and was our Diversity Hiring Coordinator for several years. She facilitated many job connections between our clients and qualified persons with disabilities.

Donna moved on to a new job and we love to keep in touch with her as her career develops. We were thrilled when Donna agreed to come back for an afternoon and help Tim Collins deliver this diversity training workshop to CGI.

10 Job Networking Strategies to Consider if You're a Newcomer to Canada

Newcomers to Canada frequently ask me how to get a job in their field. I wish I had a magic formula. You found your way to Canada. I'm sure it wasn't easy. You bring with you a treasure trove of knowledge, experience and potential. You also bring a determination to make a contribution and a fresh perspective that our economy needs.

I've seen countless people succeed in the same situation that you find yourself in now. So it is with sincere admiration that I offer these suggestions. I trust that you will find your way to the work experience you are seeking. And in the process you will enrich your community.

I talk to many newcomers who are established as highly-demanded professionals in their field. Usually I'm trying to recruit them for a job. At least 70% of our placements are people who've immigrated to Canada. How did they do it? Luck? Connections? A well written resume? Here are a few ideas you could consider in your quest to jump start the next leg of your career.

1. Reach out to people you know who've come to Canada and landed in good jobs. Ask them how the did it.
2. Informational interviews. Arrange to meet with people who are currently working in your field, not to ask for a job, but to ask for advice on how to break into the marketplace.
3. Participate in blogs and usergroups in your field. Make comments. Answer questions. Provide technical advice. Seek out opportunities to demonstrate your expertise and help others.
4. Mine LinkedIn. Complete your LinkedIn profile including a friendly photo. Network to find others on LinkedIn that you might know through a friend. Link to your personal blog/website or portfolio from your profile. Join special interest groups that are related to you field. Participate actively by starting discussions and commenting on other people's discussions. Promote others.
5. Participate in professional networking events like camps and meetups to get to know people working in your field.
6. Offer a free trial run of your services (aka volunteer work or and an internship) to entice people to give you a chance. This creates a Canadian reference for your resume. You don't need to mention on your resume that it was volunteer work.
7. Create a personal website to market your services. Use it as a platform to showcase your expertise and find work. Tell your story of coming to Canada - people love stories and they might be inspired to help you. Include a "Hire Me" or "Work with Me" link to tell people how to hire you. Add a jazzed up version of your resume or portfolio.
8. Blog about topics of interest to potential employers/clients and people in your field. Publish your articles on your personal website and broadcast links to your blogs on LinkedIn, Twitter, Facebook and and special interest groups where people with your skillset (including potential employers) hangout.
9. Communication skills. It's the one requirement you see on nearly every job description. If you find that people have difficulty understanding you in conversation, check out LearnSpeakLive.ca for information about free language instruction program in the Greater Toronto Area.
10. Be Persistent. Creating a personal brand is hard work. As you implement the above strategies you'll be "self-employed". That entrepreneurial spirit is popular with employers these days - especially startups and technology firms. Eventually you'll connect with an employer who will be delighted to hire you.

Please share your tips for getting established in a new job market. Did I miss anything? What works for you?

See also

• 3 Resume Publishing Tools to Pump Up Your Job Market Value
• Build an e-Resume Portfolio Site with WordPress
• Canada's Summer Job Market is Sizzling!
• Top 10 IT Skills in Demand 2010
• The “Canadian Experience” Myth Exposed

Posted By Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

Canada’s Summer Job Market is Sizzling

The technology job market is hot this summer. Check out this recent headline in the Huffington Post: Need A Job? Try Canada, Where Hiring Is Booming And Home Prices Are Rising. The article mentions that with a population that’s one tenth the size of the US, Canada created 10,000 more jobs than the USA last month.

Summer is typically a slow time in the job market. Not this year. The Canadian economy created 93,000 jobs in June according to Statistics Canada. The new jobs are primarily in Ontario and Quebec. In June Ontario added 60,000 new jobs and Quebec added 30,000 new jobs

We focus primarily on IT job placements at Stafflink. The majority of new hires we were involved with in June and July came from financial services (primarily banks and insurance companies), software and mobile companies. For hard-to-find skill sets like J2ME, Derivatives or Android our candidates have been receiving multiple job offers. It’s been a couple of years since we’ve seen this level of competition for candidates.

The new jobs Stafflink has been working to fill are evenly split between permanent-fulltime and contract. Compare that to 12 months ago when 90% of the job orders we received were for short term contract opportunities.

I believe that this strong job market will continue. Why? How can we ensure our continued success?

• Innovation. Our clients are developing new products and product lines with innovative research and development that is helping to drive the increase in new jobs, mostly in the technology sector.
• Stable banks create a secure environment for new business development and growth.
• Education. Schools need to offer the courses people need to develop the skills that the current economy demands.
• Diverse workforce. Multiculturalism is our strength. Employers who value qualifications from other countries gain access to a larger talent pool. Having people with diverse backgrounds at the table brings more creativity and innovation.

Go Canada! Canada is poised for continued success and strong job creation because of our diverse, well-educated and innovative people.

Sources:
http://www.huffingtonpost.com/2010/07/09/need-a-job-try-canada-whe_n_640555.html
http://www.thestar.com/business/markets/article/834018--tsx-closes-up-on-jobs-data

Related Articles:

Top 10 IT Skill Sets in Demand in 2010
The Future's So Bright You Gotta Wear Shades

Its Time to Spring Forward

The Job Market Longtail

Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

The Future's So Bright You Gotta Wear Shades

Daniel Pink predicted it in a A Whole New Mind. Chris Anderson named it in The Long Tail.

Pink predicted that demand for "left-brain dominant knowledge workers" - lawyers, accountants, software engineers, MBAs - would decline. Why? Abundance, outsourcing, automation. He argues that the future belongs to "a different kind of person with a different kind of mind - designers, inventors, storytellers, teachers." And he was right. Look no further than the Apple Store for proof. Apple is about design. People will camp overnight to get a piece of that.

Chris Anderson noticed the abundance too. Any song is available for free to anyone with a computer and an Internet connection. He observed that niche products were gaining popularity while blockbusters lost marketshare. Amazon, iTunes and Ebay proved that niche products were profitable. Anderson named it The Long Tail.

What do you get when you take right brain values and add long tail availability? A world where Pink's six senses - design, story, symphony, emphathy, play and meaning - rule. You get the kind of world I want to live in.

A world where the tools of production are available to everyone, not just the elite: Wordpress, Google Docs, Squidoo, Lulu. A world where spam is ineffective. A world where people are tolerant because diversity is good for business. A world where everything is Free...or at least moving in that direction.

Phineas and Ferb get it. Phineas begins every adventure with, "Ferb, I know what we're going to do today." With the emphasis on "we". It's like we're all suddenly getting it. It's more fun to cooperate than compete.

Daniel Pink called it. Chris Anderson named it. Google, Amazon, Ebay, iTunes and opensource enable it. Seth Godin evangelizes it. Twitter, Facebook and Sprouter spread it.

Is there a new phrase we aan coin for it? Maybe "cloud consciousness"? or "opensourcity"? or "The Power of Now".

Together we can solve any problem. Maybe that's the whole point of it.

Laura Upcott
http://stafflink.ca/
laurau@stafflink.ca
http://www.twitter.com/lauraupcott
http://ca.linkedin.com/in/lauraupcott

The “Canadian Experience” Myth Exposed

I spoke recently with a candidate who had immigrated to Canada within the last three years. He has a PHD in software engineering from a very renowned school in China. He was nervous to apply for a position with only three years of “Canadian experience”. That hit home with me because I have personal experience with the sting of those words.

We use this ugly phrase “Canadian Experience” yet everyday I meet very skilled people who are doing unskilled work. The way I see it “Canadian Experience” is a myth that prevents highly educated and experienced Canadians from getting the work they are qualified to do.

When my wife immigrated to Canada she was high school age according our system yet she was already attending college in the Philippines. The majority of my wife’s relatives are engineers. Yet they have had an extremely difficult time finding work in their field of expertise here in Canada.

In schools in the Philippines a passing grade is 75%! Our passing grade is 50%. So if you’re comparing apples to apples who do you think has a stronger education and a deeper understanding of the theory required to be effective at their job?

We need to stop under-valuing qualifications from other countries. If a job is governed by Canadian laws and regulations, i.e. architecture or dentistry, why not set up an immigration job integration program to allow people to work in their professional fields. It’s a huge waste of talent to welcome professionals to Canada and then require “Canadian Experience” to work in their field.

Often new comers to Canada take “interim” jobs to support themselves and their families. They don’t always have the resources to evaluate and accredit their backgrounds. WES (World Education Services) is a nonprofit organization that evaluates international credentials for a reasonable fee. Their mission is to facilitate the integration of internationally educated individuals into the employment and education environment of their newly adopted country.

Back to my candidate who was concerned about his lack of “Canadian Experience”. I assured him that I recognized the value of the training and experience he'd received abroad. He’s a top caliber candidate and he needs to stand true to his knowledge and abilities. When I presented him for the opportunity our client agreed with me. He’s interviewing this week for the job: a Sr. Level opportunity with a Tier 1 organization. I think he has a good shot at getting the job.

The Business Case for Hiring Persons with Disabilities

One of the biggest groups overlooked in the typical recruitment process are persons with disabilities. About 1.85 million people in Ontario have a disability. That's one in seven people. So what is the business case for hiring persons with disabilities?

1. The market is relatively untapped. Under utilized talent sources will be at an advantage in the future race for talent.
   
2. With the sheer size of the population people with disabilities represent a large consumer group with significant spending power. Enabling this group to earn and spend is good for the overall economy.
   
3. With an ageing workforce, the number of young people and immigrant candidates will be insufficient to meet demand.
   
4. Hiring more diverse workforce increases employee morale. Workplaces that are sensitive to their employees are better, more energizing places to work and more profitable in the long run.


5. Creates a brand as an employer of choice. In a competitive employment market employee loyalty is like gold. And turnover is expensive.


6. Having a company or product that is open to persons with disabilities will also attract their friends and families – a huge share of the overall market.


7. Uniqueness breeds unique ideas. Having people of diverse backgrounds at the table brings more creativity and broader range of thought.


8. According to John Izzo (Values Shift: The New Work Ethic) making your workforce diverse can result in a 8% increase in shareholder value.


9. People who want to work should be given the opportunity to work regardless of disabilities.


10. Beyond the benefits to business, employers have a legal requirement to ensure that workplaces are accessible and free of discrimination. Complaints to the Canadian Human Rights Commission can be both expensive and can earn your company a bad reputation.

Bottom Line: Creating a diverse workforce is good for business. Welcoming persons with disabilities onto your workforce will increase your profitability and create a better working environment for all.