Friday, February 26, 2010

Must Read: Guy Kawasaki's Reality Check

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionI just finished reading Guy Kawasaki's Reality Checkand I feel a burning desire to blog about it. It blew my mind. In a good way. This book will bring you to the next level in whatever you're doing - whether you're building a team or growing a business.

If you haven't read Reality Check run out and get it this minute. It's more than just a great read, it's literally forced me to take action. For instance, Kawasaki says: "Truly, if no one but your dog reads your blog, it's still worth doing." And here I am writing this blog like a 13 year old groupie.

Kawasaki interviews his favorite authors and summarizes their best work. He begins his chapter The Zen of Presentations, with "All hail Garr Reynolds!" Reynold recommends Kawasaki's famous 10/20/30 method for Powerpoint presentations (10 slides, 20 minutes, 30 pt+ font size). I'll give that whirl the next time I write a presentation.

If you haven't read Chip and Dan Heath's Make it Stick you probably will after you read chapter 28, The Sticking Point. Simple. Unexpected. Concrete. Credible. Emotional. Story. I'm writing some training right now and I cannot be reminded of the six principles of SUCCES too many times.

Perhaps the most helpful tip I picked up from Reality Check is the technique Kawasaki uses throughout the book: Pay it Forward aka What Goes Around Comes Around aka Give Power to Get Power. Kawasaki promotes the authors and innovators that inspire him. And I feel inspired to promote Kawasaki. Coincidence?

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