IT Job Market 2011: Who's Hot?

We’ve noticed a change in the kind of person our clients want to hire. It’s not enough to have the technical skills anymore. Our clients are looking for triple threats: IT experts with 5+ experience in a specific business vertical plus excellent people skills. 

It’s not just about coding in a cubicle anymore. Now employers are looking for technology experts with client-facing skills, adaptable people who can move from one team to another.  But people like this are in short supply.  Here are the top skills in demand in the Toronto GTA job market right now:

1. Mobile Programmers – J2ME, Objective C and Android – anybody with hands on experience can write their own ticket. If you are a college or university and you want to increase your placement rates, then teach these courses and give the power to the graduates.
2. Programmers with client facing skills – Consulting companies are hiring again. If you have OO skills and have experience working with a consulting company, you know you are in demand because you get calls all the time. If you have these skills and are looking for work call us at 416 364 2300 and we'll give you multiple opportunities J
3. Derivatives and technology – A deadly combination that makes you very much in demand.  As a candidate with a few years experience, these skills you will get 70K.
4. Solutions and Enterprise Architect – Being able to see the big picture allows these candidates to have the power. SOA consultants have the ability to design the fundamental 'architecture' of an application. The Enterprise Architect is especially sought after since they are able to architect applications that are compatible with many different divisions of an enterprise.
5. Government Experience – As much as the government says they will consider people without government experience, if you have this experience you can write your ticket.
6. Business Intelligence – So much data  is being tracked throught social media that people with the skills to analyze and help clients use this data are, and will continue to be, in huge demand.

These are the most in demand skills that we see presently. Everybody is trying to capture these candidates. In my next article I will reveal strategies that some companies are using to capture these candidates.  Stay Tuned…

Related Articles

• IT Job Market 2011: Is This a Candidate's Job Market?
• 10 Tips to Capture Hot Candidates
• Canada's Summer Job Market is Sizzling
• Welcome to Toronto, Silicon Valley North
• Top 10 IT Skills in Demand 2010

Written by:

Tim Collins, President and Owner, Stafflink Solutions

Stafflink.ca

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

Fastest Growing Web Company in History

They have about 1000 employees in Chicago and they’re adding sales offices around the world. Their CEO was a music major who migrated to programming. They hired 50 writers from the Chicago improv scene to write catchy sales phrases. The CEO has an ice cream freezer in his office and all are welcome to it. They recently turned down an offer from Google to purchase their company for a reported 6B.

You guessed it. According to Forbes and Wall Street Journal, Groupon is the fastest growing company in Web history. After two years they have 500M in revenue and are expected to grow exponentially. Groupon was valued at 1.35B. The only other company that achieved a Billion dollar valuation as quickly was YouTube, who is still waiting to make a profit.

Groupon is doing everything that a dot com company is supposed to do -- huge sales, big profits and a solid connection between “bricks and mortar” retailers and online consumers. Getting people into stores from online coupons is the “the holy grail” that many others have tried to do and not succeeded. One of their most popular items so far: a $25 ticket for a Chicago architectural boat tour sold for $12. In May Groupon moved 19,822 tickets in eight hours and split the $238,000 with the tour operator. These guys make money.

Vendors generally share half the revenues with Groupon. Why are vendors willing to give such a huge cut to Groupon? For one thing, Groupon makes it so fast and easy for vendors to start using their service. But probably the biggest attraction is the chance for repeat customers. If you get people through your door and they like your product, then they will probably come back. My guess is that the Chicago boat tour did not expect to sell 20,000 tickets in eight hours (those are rock star numbers). This will keep them busy for quite a while.

Groupon is now in 88 US cities and 22 countries. As more and more mobile phones are purchased and upgraded they will continue to grow. Many competitors, like Living Social, have sprung up. Google’s bid to purchase Groupon was unsuccessful. I wonder if Groupon is available at any price. Chances are that they just are not for sale. According to Wired Magazine, Google has built their own Groupon clone called Google Offers.  Facebook Places could definitely give Groupon a run for their money too.

Many are speculating that Groupon will go public in 2011. They are reportedly talking to banks. What would you be willing to pay for a piece of Groupon? Do you think they will hold their value in the face of the competition? My opinion is that they will go public in 2011. They will have a valuation of over 10B and they will be oversubscribed.

Related Articles:
Welcome to Toronto, Silicon Valley North

Steve Story - Googler 13

7 Segment Changers and Predictions for Tech in 2011

Tim Collins

President and Owner, Stafflink Solutions

Stafflink.ca

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

7 Segment Changers and Predictions for Tech in 2011

Hold onto your hats (or should I say wallets) because we’re in for some big changes in 2011. Here are seven up and coming technologies that recently caught my eye:

Mobile Wallets

Smartphones are going to begin a whole new market segment called Mobile Wallets. Will our cellphone become our new credit card? Recently Google bought mobile payment startup Zetawire. The NFC chip, which will allow for mobile payments, will start to be put into all mobile phones during 2011. The newest Nexus phones come with the NFC chip. According to TechCrunch, Apple was recently looking at purchasing BOKU, another mobile payments startup. But I believe the real revenues will come in 2012 in the Mobile Wallet world.

Square

http://www.squareup.com/ – The NFC chip is big, but I think that the most exciting development on the horizon for smartphone commerce is Square.
 
This product was created by Twitter co- founder Jack Dorsey. I believe that Square will revolutionize the way credit card payments are made. Square is a plastic attachment for cell phones (only iPhone and Android so far) that creates a sophisticated POS (point of sale) for all businesses. 
 
Square will allow anyone to accept credit card payments without contracts or monthly fees. According to Square, this small device is free with a 15 cent/transaction fee. Here’s a video on how Square works - http://techcrunch.com/2009/12/01/jack-dorsey-square/.

Paypal Bump

Money will be transferred between phones by bumping two phones together. Here’s an entertaining video (good British humour behind a great app) that shows this Paypal Bump and the iPhone application in action: http://www.youtube.com/watch?v=X9RNJ2yywuk 

Quora

Quora – http://www.quora.com/ - is hot in Silicon Valley and I believe that 2011 will be the year it will make it big outside the “Valley.” The executive team that heads things up on the technology side all come from Facebook. They know more than a thing or two about social networking. Quora gives you the ability to follow topics and questions as well as people. It defines your profile by interests, not just by people you know. While Twitter and Facebook are also trying to create this interest graph, Quora is designed from the ground up for interest graphs. Check it out to be ahead of the social curve. Here’s a 60 second social media profile on Quora - http://www.youtube.com/watch?v=-Fa0klZu68U

IPO Comeback

During the last two years we haven’t seen many successful IPO’s. This will begin to change in 2011. Recently Telsa stock has been skyrocketing. Kayak and Skype have announced that they are going public. Companies such as LinkedIn, Zygna and Groupon have intentions to go public. Everybody is speculating whether Facebook will go public. They raised 500M on a 50B valuation so Facebook may be able to wait a while before they go public. Recently there has been a lot of money on the sidelines in the technology realm. Many technology companies are profitable before going public unlike the more reckless investment model that characterized the “dotcom bubble.”

Battle for TV

The way we watch TV will continue to change in 2011. Apple has launched AppleTV that streams movies amongst other things. But competitors such as Google and start-ups Boxee, Hulu and Roku are going to throw a few punches in the battle for your TV viewing. This battle will create a giant market for apps that could rival the billion dollar smartphone app market.

Tablet Market

In 2010 we saw the arrival of the iPad that has created a new technology segment called the tablet market. The iPad is awesome. I'm sure Apple has an even more awesome iPad 2 in store for us. Can Apple's competitors come up with a credible product to compete with the iPad in 2011? Will the new version of the iPad leave the competitors in the dust? One thing is for sure, we will see many new competitors in the tablet market from Google, Dell, Samsung, and RIM to name a few.

It is going to be a very exciting year! By the end of 2011, I believe that Square, Mobile Wallets, Quora, IPO’s and the battle for TV are going to change the way we think about our technology and business.

What are your predictions for 2011? Which technologies and companies are you watching?

Related Articles:
Steve, Mark and Jim: Who Made 2010's Nice List?
Welcome to Toronto Silicon Valley North
Top 10 IT Skills in Demand 2010

Tim Collins

Stafflink.ca

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

Steve, Mark and Jim: Who Made 2010’s Nice List

The holiday season is upon us and 2010 is wrapping up. As we look back on the year, it is evident that 2010 was a big year for technology. So who were the top contenders this year? Who managed to make techies “Nice List?”

• Steve Jobs, CEO of Apple, took the tablet market by storm, introducing the ever so powerful iPad in January 2010 and landing it on everyone’s 2010 wish list. In just four months, the iPad achieved $ 1 billion in sales. Couple that with the iPhone 4 release, generating $ 3.25 billion in sales between April and June and I think it’s safe to say Jobs belongs on the list.
  
• Mark Zuckerberg, CEO of Facebook, reached 500 million active users on Facebook at the same time “The Social Network”, a story based on Zuckerberg’s success, took the box office by storm. In one month, users collectively spend over 700 billion minutes on Facebook, making the 2010 social networking market at the tips of Zuckerberg’s fingers.
• Jim Balsillie, co-CEO of RIM, introduced the ever so powerful Playbook in the later half 2010, setting its release for early 2011. Consumers are oozing with anticipation for an iPad rival and developers are working hard to create competing applications, kicking 2011 off with Playbook fever.
• Andrew Mason, CEO of Groupon, an increasingly popular coupon/discount site, has generated immense success in a very limited amount of time. Groupon has added approximately 30 cities a month in 35 countries, accumulating over 40 million subscribers. In addition, Mason just turned down a $6 billion dollar offer from Google making him one of the most courageous business men of 2010.
• Kunal Gupta, CEO of Polar Mobile, has become one of Toronto’s newest hometown heroes. His company has created a partnership with Microsoft to launch 500 applications for the Windows Phone 7 operating system through to 2011. Over 7 million people in more than 100 countries are using applications powered by Polar Mobile’s SMART platform, making Polar a leader in the industry.
• Dennis Crowley, co-founder of Foursquare, a mobile service that encourages people to explore the cities in which they live, is somebody to watch out for in 2011. In 2005, Crowley had his first mobile social service acquired by Google. His new venture, Foursquare, has a team of 16 employees but has over 760,000 users checking in – making them a small but mighty force.

How can 2011 compete with a year where the iPad and Playbook became common words in our everyday conversations and Mark Zuckerberg became a global icon? Where do we go from here? Who else do you think belongs on 2010’s “Nice List?”? Better yet, who will make 2011’s “Nice List”? Let us know your thoughts! We here at Stafflink, hope you made the “nice list” this year and wish everyone a safe and happy holiday season.

Related Articles:
Welcome to Toronto, Silicon Valley North
Top 10 IT Skills in Demand in 2010
The Job Market Longtail

Written by: Michelle De Rubeis, Technical Recruiter, StaffLink Solutions Ltd.
Website: http://www.stafflink.ca/
Email: michelle@stafflink.ca
Twitter: Twitter.com/stafflink1
LinkedIn: Linkedin.com/in/mmderubeis

10 Reasons I Jumped on the Wordpress Bandwagon

I’m building a new Wordpress-powered version of Stafflink.ca. Our current site is okay, but Wordpress could bring us to a whole new level. Actually it’s become a bit of an obsession for me.

The seed was planted about a year ago when my colleague Ryan Ayres told me about Wordpress. I wasn’t ready to take the plunge at the time. But since then I've been building little Wordpress sandbox sites to play with and learn.

I’m not the only one jumping on the bandwagon. According to Wordpress stats, there are over 32 million WordPress publishers as of November 2010.

The magic of Wordpress is that it enables anyone to create a dynamic corporate website very quickly and fairly easily depending on how much customization you want.

Something for everyone. It’s not just a blogging platform. It’s a full-fledged content management system. It can be a do-it-yourself web development tool for non-designers and non-coders. Or you can extend Wordpress by building your own templates, plugins and widgets. In either case your site is powered by the amazing open source PHP and MySQL based Wordpress platform.

Top ten reasons I Love Wordpress

1. It’s revolutionary. With Wordpress anyone who knows a little HTML and CSS can put up a dynamic business website in a few weeks (except for me apparently :-).
2. Open source. Its continuously improving thanks to a huge community of developers lead by Wordpress founder Matt Mullenweg.
3. You’re in good company. NYTimes, Ebay, Yahoo, Ford, SmashingMag, Wall Street Journal, People Magazine, Sony, Samsung, Playstation and Wired all have Wordpress sites.
4. Easy to install. Wordpress.org is famous for the 5-minute installation. (It took me quite a bit longer the first time).
5. Community support. Numerous sites like WPBeginner.com , WPTavern.com and WPRecipe.com offer tutorials, tips and reviews.
6. Templates. Wordpress enables you to style your website automatically with a huge selection of free and premium design templates.
7. Plugins. Get a free plugin for almost anything: social media , backups, caching, security, mobile integration.
8. Widgets. Drag and drop elements to build your sidebars and footer.
9. Documentation. The Wordpress Codex is fully searchable and meticulously maintained by a dedicated development community.
10. It’s Free! Take advantage of all of this awesomeness for free. Really. I know. It seems too good to be true.

I am so excited to launch a Wordpress powered version of Stafflink.ca. I’ll keep you posted. In the meantime if you have any Wordpress tips to share you’ve got my attention. I’ll be happy to try to answer your questions too!

Written by
Laura Upcott
Stafflink Solutions Ltd.
http://stafflink.ca/
http://www.myelbowspace.com/
laurau@stafflink.ca
http://www.twitter.com/lauraupcott
http://ca.linkedin.com/in/lauraupcott

What Motivates You at Work?

Does motivation come from within or can it be created with external incentives like money, recognition and career advancement? It's a key question for employers and employees. Motivated employees are happy employees which is good for business. So it's in everyone's best interest to create a work environment that motivates people to give their best.

Money is a big motivator for many people. But if you're living comfortably and can afford a few extras like beer or Callaway Woods, money loses some of it's pull. I'm motivated by money too, but I'm also motivated by helping people. That's why I write these blogs. It's the reason I enjoy staffing. I truly enjoy connecting employers with talented people who want to work for them.

Every person I place in a new job has the best intentions to make a valuable contribution. It's that adorable honeymoon stage. Everyone involved catches the fever and works a little harder. But how do you keep that energy and motivation going? Soon or later reality sets in. Maybe personalities conflict or the job becomes routine.

Does it have to be that way? I've noticed that some people maintain enthusiasm for their job long after that first blush of excitement. What does it take to motivate you to keep giving your best even after the reality of the job sets in?

• Performance-based bonuses?
• Flexible work hours?
• Opportunity for career advancement or promotion?
• Working with and for people you trust and respect?
• Opportunity to learn on the job, training and skill development?
• Opportunity to help others?
• All of the above?

Did I miss something? If I was your employer, what could I do to help you stay motivated and committed to doing a great job?

Please share your ideas in the comments, or take a minute to respond to my poll at http://www.stafflink.ca/#pd_a_3752594.

Thanks!

Related Articles:
Love What You Do
Balance Thursdays - Does Less Stress Equal More Productivity?
What's Your Superpower?
It's Time to Spring Forward
The Future's So Bright You Gotta Wear Shades

Posted By Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

10 Job Networking Strategies to Consider if You're a Newcomer to Canada

Newcomers to Canada frequently ask me how to get a job in their field. I wish I had a magic formula. You found your way to Canada. I'm sure it wasn't easy. You bring with you a treasure trove of knowledge, experience and potential. You also bring a determination to make a contribution and a fresh perspective that our economy needs.

I've seen countless people succeed in the same situation that you find yourself in now. So it is with sincere admiration that I offer these suggestions. I trust that you will find your way to the work experience you are seeking. And in the process you will enrich your community.

I talk to many newcomers who are established as highly-demanded professionals in their field. Usually I'm trying to recruit them for a job. At least 70% of our placements are people who've immigrated to Canada. How did they do it? Luck? Connections? A well written resume? Here are a few ideas you could consider in your quest to jump start the next leg of your career.

1. Reach out to people you know who've come to Canada and landed in good jobs. Ask them how the did it.
2. Informational interviews. Arrange to meet with people who are currently working in your field, not to ask for a job, but to ask for advice on how to break into the marketplace.
3. Participate in blogs and usergroups in your field. Make comments. Answer questions. Provide technical advice. Seek out opportunities to demonstrate your expertise and help others.
4. Mine LinkedIn. Complete your LinkedIn profile including a friendly photo. Network to find others on LinkedIn that you might know through a friend. Link to your personal blog/website or portfolio from your profile. Join special interest groups that are related to you field. Participate actively by starting discussions and commenting on other people's discussions. Promote others.
5. Participate in professional networking events like camps and meetups to get to know people working in your field.
6. Offer a free trial run of your services (aka volunteer work or and an internship) to entice people to give you a chance. This creates a Canadian reference for your resume. You don't need to mention on your resume that it was volunteer work.
7. Create a personal website to market your services. Use it as a platform to showcase your expertise and find work. Tell your story of coming to Canada - people love stories and they might be inspired to help you. Include a "Hire Me" or "Work with Me" link to tell people how to hire you. Add a jazzed up version of your resume or portfolio.
8. Blog about topics of interest to potential employers/clients and people in your field. Publish your articles on your personal website and broadcast links to your blogs on LinkedIn, Twitter, Facebook and and special interest groups where people with your skillset (including potential employers) hangout.
9. Communication skills. It's the one requirement you see on nearly every job description. If you find that people have difficulty understanding you in conversation, check out LearnSpeakLive.ca for information about free language instruction program in the Greater Toronto Area.
10. Be Persistent. Creating a personal brand is hard work. As you implement the above strategies you'll be "self-employed". That entrepreneurial spirit is popular with employers these days - especially startups and technology firms. Eventually you'll connect with an employer who will be delighted to hire you.

Please share your tips for getting established in a new job market. Did I miss anything? What works for you?

See also

• 3 Resume Publishing Tools to Pump Up Your Job Market Value
• Build an e-Resume Portfolio Site with WordPress
• Canada's Summer Job Market is Sizzling!
• Top 10 IT Skills in Demand 2010
• The “Canadian Experience” Myth Exposed

Posted By Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

Canada’s Summer Job Market is Sizzling

The technology job market is hot this summer. Check out this recent headline in the Huffington Post: Need A Job? Try Canada, Where Hiring Is Booming And Home Prices Are Rising. The article mentions that with a population that’s one tenth the size of the US, Canada created 10,000 more jobs than the USA last month.

Summer is typically a slow time in the job market. Not this year. The Canadian economy created 93,000 jobs in June according to Statistics Canada. The new jobs are primarily in Ontario and Quebec. In June Ontario added 60,000 new jobs and Quebec added 30,000 new jobs

We focus primarily on IT job placements at Stafflink. The majority of new hires we were involved with in June and July came from financial services (primarily banks and insurance companies), software and mobile companies. For hard-to-find skill sets like J2ME, Derivatives or Android our candidates have been receiving multiple job offers. It’s been a couple of years since we’ve seen this level of competition for candidates.

The new jobs Stafflink has been working to fill are evenly split between permanent-fulltime and contract. Compare that to 12 months ago when 90% of the job orders we received were for short term contract opportunities.

I believe that this strong job market will continue. Why? How can we ensure our continued success?

• Innovation. Our clients are developing new products and product lines with innovative research and development that is helping to drive the increase in new jobs, mostly in the technology sector.
• Stable banks create a secure environment for new business development and growth.
• Education. Schools need to offer the courses people need to develop the skills that the current economy demands.
• Diverse workforce. Multiculturalism is our strength. Employers who value qualifications from other countries gain access to a larger talent pool. Having people with diverse backgrounds at the table brings more creativity and innovation.

Go Canada! Canada is poised for continued success and strong job creation because of our diverse, well-educated and innovative people.

Sources:
http://www.huffingtonpost.com/2010/07/09/need-a-job-try-canada-whe_n_640555.html
http://www.thestar.com/business/markets/article/834018--tsx-closes-up-on-jobs-data

Related Articles:

Top 10 IT Skill Sets in Demand in 2010
The Future's So Bright You Gotta Wear Shades

Its Time to Spring Forward

The Job Market Longtail

Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

Why is it so difficult to unplug from the world?

Funny enough I sleep with my Blackberry on my pillow beside my head. Constantly bombarded by media and current events. Why do I do this? Is it the need to be “just in time” or do I truly enjoy being plugged into the rest of the world?

Recently I took a trip to Jamaica for my honey moon. I made a deal with my wife that I was only allowed to check my BB at night. The first few days I went through withdrawal. It was odd not carrying the extra weight on my hip and not constantly checking emails. I was forced to interact with the rest on the world face to face. I could not pull my BB out to check emails while waiting for lunch or in an elevator or any instance where I was not stimulated for 30 sec.

Don`t get me wrong. I truly value and love my BB and the ease and profitability it has brought me over the years....I guess my challenge is that I feel so dependant on a device that it supersedes being a convenience and a business tool and becomes a necessity/dependency. I don`t know how many times my friends have told me I would die without my BB or iPhone! What did people do before smart phones!?

I guess what I'm trying to say is that technology is a fantastic and wonderful thing that makes our lives easier and more convenient. But there has to be a balance. You need to unplug your brain from the barrage of media and social networking. Every once and a while we should leave our Palms, iPhones and Blackberrys in the safe in our hotel room, lay on a beach and watch the sunrise.

Ryan Ayres, Technical Recruiter

Stafflink Solutions Ltd

http://www.stafflink.ca/

ryan@stafflink.ca

www.linkedin.com/in/ryandayres

Top 10 IT Skills in Demand 2010

The technology job market is indeed recovering. I'm happy to report that many of the companies that reduced their staff over the past 18 months are now hiring. In the last quarter we've seen a significant increase in job orders. Why? I see two major factors: the stability of Canadian banks and the rise of the mobile industry. The trend during the recession was to cut new development  and merely maintain systems. But we're seeing a turn around. Opportunities with mCommerce and the mobile industry are driving new product development. This drives the demand for people with the skills to push the new technologies forward. Here are the top 10 skills we're recruiting for today:

1. J2ME - Mobile Developers with Java API's - Many Blackberry apps are written with J2ME. Demand for this skill set is stronger than supply. Schools are only beginning to offer it in their curriculum.
2. Android Developers - The Google muscle along with the rapid rise of the Adroid phone market share is creating a strong demand for Android developers.
3. C# programmer analysts - Many companies are adopting complete Microsoft solutions with the Visual Studio of products. This is due to the strength of Microsoft's sales team and a lower price point than most competitors.
4. Objective C programming language used for iPhones and iPads. Many people are developing iPhone apps in their basement but our clients want people who've developed large scale apps for major corporations.
5. Data Warehouse Specialists - Demand for this skill is increasing as companies learn that they can cross correlate data about customers. That's why all the stores want to put you in their database.
6. COBIT - security specialists
7. QA Testers with QTP and LoadRunner
8. Mobile Business Analysts
9. J2EE/Weblogic specialists
10. Project Manager/Project Coordinators

Tim Collins, President and Founder,

Stafflink Solutions Ltd

http://www.stafflink.ca/

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

The Future's So Bright You Gotta Wear Shades

Daniel Pink predicted it in a A Whole New Mind. Chris Anderson named it in The Long Tail.

Pink predicted that demand for "left-brain dominant knowledge workers" - lawyers, accountants, software engineers, MBAs - would decline. Why? Abundance, outsourcing, automation. He argues that the future belongs to "a different kind of person with a different kind of mind - designers, inventors, storytellers, teachers." And he was right. Look no further than the Apple Store for proof. Apple is about design. People will camp overnight to get a piece of that.

Chris Anderson noticed the abundance too. Any song is available for free to anyone with a computer and an Internet connection. He observed that niche products were gaining popularity while blockbusters lost marketshare. Amazon, iTunes and Ebay proved that niche products were profitable. Anderson named it The Long Tail.

What do you get when you take right brain values and add long tail availability? A world where Pink's six senses - design, story, symphony, emphathy, play and meaning - rule. You get the kind of world I want to live in.

A world where the tools of production are available to everyone, not just the elite: Wordpress, Google Docs, Squidoo, Lulu. A world where spam is ineffective. A world where people are tolerant because diversity is good for business. A world where everything is Free...or at least moving in that direction.

Phineas and Ferb get it. Phineas begins every adventure with, "Ferb, I know what we're going to do today." With the emphasis on "we". It's like we're all suddenly getting it. It's more fun to cooperate than compete.

Daniel Pink called it. Chris Anderson named it. Google, Amazon, Ebay, iTunes and opensource enable it. Seth Godin evangelizes it. Twitter, Facebook and Sprouter spread it.

Is there a new phrase we aan coin for it? Maybe "cloud consciousness"? or "opensourcity"? or "The Power of Now".

Together we can solve any problem. Maybe that's the whole point of it.

Laura Upcott
http://stafflink.ca/
laurau@stafflink.ca
http://www.twitter.com/lauraupcott
http://ca.linkedin.com/in/lauraupcott

It's Time to Spring Forward

The clocks spring forward today. We'll lose an hour of sleep. But who needs sleep with spring in the air?

Do New Years Resolutions Work?

Is New Years Day really the best time to make resolutions? The dead of winter is a good time to cocoon and do the internal work, to analyze where you are and where you want to go. But mid January doesn't feel like the best time to go on a diet or start a new venture.

Now is the Time for New Beginnings

Hidden potential is coming out of hiding: trees about to blossom, bulbs ready to peak up through the dirt, playgrounds coming to life. Spring just feels like the right time to realize your hidden potential. This is your opportunity to reinvent yourself and shake things up with a new haircut or career path.

What's growing inside of you that wants to be nurtured? Is there something new that you want to learn? This is the perfect time to recommit to that resolution you dropped in February.

Small is the New Big

It doesn't have to be a big thing. If you commit yourself to something small you're more likely to succeed. These books offer inspiration:

• The Power of Small: Why Little Things Make All the Difference by Linda Kaplan and Robin Koval
• Small is the New Big by Seth Godin

Where to Begin

If you're stuck, notice when you hear yourself say the word "should," especially if you're trying to be helpful. "You know what you should do..." Stop, turn the table and see if you're trying to get someone else to do the work you need to do. I often hear myself urging people to write a "Lens" on Squidoo. I should take my own advice.

Spring Fever and Your Career

The job market is heating up along with the temperature. We have more full-time opportunities posted right now then we've had in the past two years. May you should spring forward, tune up your resume, and make that career move you've been considering.

Tim Collins

Stafflink.ca

timc@stafflink.ca

www.twitter.com/stafflinks

www.linkedin.com/in/timrcollins

What's Your Superpower?

I just finished reading Seth Godin's Linchpin. He writes:

"When you meet someone you need to have a superpower. If you don't, you're just another handshake."

Uh-oh. I take everything personally so I struggle to respond to this challenge.
I can't fly. I don't have x-ray vision. Occassionally I wish I had an invisibility cloak but I don't think that counts. Sorry. No superpowers here.

Yet Godin continues:

"If you want to be a linchpin, the power you bring to the table has to be very difficult to replace. Be bolder and think bigger. Nothing stopping you."

Godin sets the bar a bit too high. Or does he? He says there's hope for us even if we're not Aquaman, Wonder Woman or Steve Jobs. That doesn't mean it's easy. Remember the good ole days when a computer science degree was a one-way ticket to a 300,000 square feet of luxury and freedom 55. Unfortunately you can't get by on skills alone anymore. In a hyper-competitive job market saturated with highly skilled people you need to stand out from the crowd.

How DO you stand out from the crowd?

• Be indispensible: tackle the tough problems, pitch in and help out even if it's not your job.
• Add complimentary skills and knowledge to your current skillset.
• Make other people, especially your boss and customers, look good.
• Exceed expectations. Be remarkably good at what you do.
• Be an artist. Design a more elegant, more beautiful and simpler solution.
• Do the emotional work: Be empathetic, conscientious and considerate towards everyone who has the good fortune to cross your path.
• Have fun: Bring humour and light heartedness to your work.

Your superpower comes from the heart. It's what people love about you. Proudly display your superpower like Superman busting out of a phonebooth.

Laura Upcott
http://www.stafflink.ca/
http://www.lauraupcott.com/
laurau@stafflink.ca
http://www.twitter.com/lauraupcott
http://ca.linkedin.com/in/lauraupcott

See also:

• Build an e-Resume/Portfolio Site with WordPress
• IT Resume Template: Optimize Your Resume for Job Boards and Recruiters
• How to Get a Recruiter to Open Your Resume
• 10 Job Networking Strategies to Consider if You're a Newcomer to Canada
• 3 Resume Publishing Tools to Pump Up Your Job Market Value

The Job Market Long Tail

Chris Anderson's The Long Tail: Why the Future of Business is Selling Less of More describes how shifting technologies create opportunities for some businesses and ruin others. It turns out that when we have unlimited access to everything for nearly free we purchase more niche products and less blockbusters. How has the Long Tail influenced the job market?

New EmployersAmazon, Ebay, iTunes, Craigslist, Huffington Post, Netflix, Youtube: What do these companies have in common? They've created empires around new technologies and our insatiable desire for greater choice at a lower cost. Meanwhile newspapers, record labels and retailers that deny the trends and continue "business as usual" are threatened with extinction. The power has shifted along with employment opportunities.

Job Boards vs Classified AdsWhen was the last time you checked the classifieds for job postings? Job search and recruiting methods have moved online. Your professional profile consists of more than a resume: online portfolio, Twitter account, blog, postcasts, Youtube videos, Slideshare decks are all great ways to show what you've got.

Virtualization and Cloud Computing
People with virtualization and cloud computing skills are in big demand according to a recent posting on ReadWriteCloud:

The fastest growing skills are for virtualization, which is at about 2,000 ads, up 21% compared to last year. Cloud computing is showing popularity, too. Last year there were zero jobs posted.This year there are more than 300.
Large companies from a number of industries are hiring virtualization pros, showing the demand is not just from technology companies.

Flexible Work ArrangementsThe beauty of cloud computing is that it makes it easier for you to work from remote locations like a home office, the airport or Starbucks. Virtual teams and virtual companies are becoming more common thanks to Google Docs and webcams.

Entrepreneurship
Even if you work for someone else's company it pays to think like an entrepreneur. If you want to be valuable to your employer be on the lookout for ways to improve processes, products and services. Businesses stay competitive by employing creative people who are willing to think for themselves.

Personal branding

The world gave you control over the means of production. Not to master them is a sin. - Seth Godin, The Linchpin

The barriers to publishing a website, a blog or a book are crumbling fast. At the very least most people are micro-blogging via Twitter, LinkedIn or Facebook. These platforms are a great opportunity for you to build a professional network and a community. Many people are creating strong personal brands that showcase their skills and even pay the mortgage.

How has the Long Tail affected your career?

Tim Collins
Stafflink.ca
timc@stafflink.ca
www.twitter.com/stafflinks
www.linkedin.com/in/timrcollins

Must Read: Guy Kawasaki's Reality Check

I just finished reading Guy Kawasaki's Reality Checkand I feel a burning desire to blog about it. It blew my mind. In a good way. This book will bring you to the next level in whatever you're doing - whether you're building a team or growing a business.

If you haven't read Reality Check run out and get it this minute. It's more than just a great read, it's literally forced me to take action. For instance, Kawasaki says: "Truly, if no one but your dog reads your blog, it's still worth doing." And here I am writing this blog like a 13 year old groupie.

Kawasaki interviews his favorite authors and summarizes their best work. He begins his chapter The Zen of Presentations, with "All hail Garr Reynolds!" Reynold recommends Kawasaki's famous 10/20/30 method for Powerpoint presentations (10 slides, 20 minutes, 30 pt+ font size). I'll give that whirl the next time I write a presentation.

If you haven't read Chip and Dan Heath's Make it Stick you probably will after you read chapter 28, The Sticking Point. Simple. Unexpected. Concrete. Credible. Emotional. Story. I'm writing some training right now and I cannot be reminded of the six principles of SUCCES too many times.

Perhaps the most helpful tip I picked up from Reality Check is the technique Kawasaki uses throughout the book: Pay it Forward aka What Goes Around Comes Around aka Give Power to Get Power. Kawasaki promotes the authors and innovators that inspire him. And I feel inspired to promote Kawasaki. Coincidence?

Find Your Voice in Web 2.0

The business advantages of embracing social media are clear. But so are the challenges. Now that everyone has jumped on the Web 2.0 bandwagon is it too late to jump in the game? Is it still possible to find a voice above all the noise?

The social networking landscape is changing. Last year I heard statements like:

“Twitter is for teenagers.”
“Facebook is for posting drunken pictures.”
“I don’t have time for LinkedIn.”

Now these same colleagues sing a different tune. Why?

• The marketing potential of social media is too large to ignore. Where else can you reach a mass audience with a single post? Do traditional marketing methods like advertising still work?
• The cost of entry for social media is low. So far the cost of using social media is exponentially lower than traditional methods with comparable benefits. Job boards can cost a firm 50k per year. We still have our job board accounts but now we find about 30% of our candidates on LinkedIn.
• The potential for finding solutions through social media is huge. When developing our new website we found a wealth of code examples and design tips on Twitter.

Remember when an attractive brochure-style website was all the corporate web presence your business needed. Now you need a dynamic website that engages your community with more than advertising. You need to interact with your customers through blogging, tweeting, groups on LinkedIn or Facebook...the options are limitless.

I think it is still possible to make your voice heard in this new reality. Web 2.0 has drastically changed the marketing landscape but it hasn’t changed the basic building blocks of business: focus, value and quality.

Your social media presence is a reflection of you business. The best way to find your voice is to focus on what’s important to your customers. Share relevant information. Make sure that everything you put out reflects the quality that you offer in your products and services.

Only a fraction of your posts should be self promotional. Don’t blast your followers with marketing or they’ll feel the same about you as they do about telemarketers. We try for a 1 to 10 ratio, with only one in 10 posts focussed on marketing.

Networking through social media is your opportunity to offer value that is above and beyond the products you sell.

Tim Collins
Stafflink.ca
timc@stafflink.ca
www.twitter.com/stafflinks
www.linkedin.com/in/timrcollins

Google Goggles: Mobile Phones with Eyes

Google's latest innovation in search technology is big. They've developed a visual search application called Google Goggles.

Essentially you take a photograph with your Android phone and then use the photo to initiate a Google search and learn more about what's in the picture.

Why is this big? This visual search app will change the way searching is done on mobile phones. It gives your mobile phone vision. An Android phone with Google Goggles can process visual information. It potentially gives you immediate access to everything the Internet knows about the image.

For the past few years a fleet of Googlemobiles have been continuously snapping photos for Google Street View. Now they are busy collecting even more images to expand the reach of visual search.

Apparently Google Goggles works well with stores, business cards, restaurants and books. It's useful for business people. You can photograph a business card and quickly enter it into your contacts and click on the number to call them.

Imagine taking a picture of restaurant and linking to reviews, the menu and information about other restaurants in the area. Google has an extensive list of books as well. You can take a picture of a book while browsing at the book store and get reviews and price comparisons.

It looks like Android with Google Goggles is going to compete with the iPhone market. Google is saying that there will soon be over 1000 Android apps available.

Check out video clip about Google Goggles at http://www.youtube.com/watch?v=Hhgfz0zPmH4

Tim Collins
Stafflink.ca
timc@stafflink.ca
www.twitter.com/stafflinks
www.linkedin.com/in/timrcollins